hypercasual gaming

Hyper-casual Gaming and the Female Demographic

At $70.3 billion, mobile gaming accounted for over half of the global gaming market in 2018. Worldwide there are over 2.2 billion mobile gamers, they play more than 10 times per week, and they are fairly spread out among all age groups. Mobile gaming also accounts for a large number of industry’s new games, time…

technologies

Technologies Transforming Gaming

It is true that modern electronic games owe their existence to advances in technologies. However, rapidly evolving  technologies are helping to push the limit of what games can accomplish, all the while making them more entertaining, visually stunning and creative. Technological advances have pushed exponential growth throughout the industry and newer, sleeker technologies are always…

esports

The Rise of Esports

Esports has grabbed the attention of more than just the gaming industry, and for good reason. The industry’s rapid rise has benefited from numerous omnichannel platforms that allow for unprecedented viewership and engagement from a diverse audience. With the “new abnormal” defined by Covid-19, esports has proven that media consumption is not just about what…

Rewarded Advertising and Mobile Gaming

Rewarded advertising is a great way to generate revenue within mobile apps. Read on from this article from Forbes for more information on the direction mobile gaming is going. Gaming Apps in 2020 Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending.  Mobile app usage across…